Taylor Swift is partnering with Spotify to unveil exclusive content tied to the release of her new album,Lover, out this Friday, August 23rd. The content, as well as the album, will be housed in the Love, Taylor: Lover Enhanced Album playlist on the streaming service.
Each day leading up to Friday, Swift will reveal never before seen or heard lyrics from songs offLover via spoken audio messages and physical love letters left in various locations around the world. Swift kicked off the countdown today, August 20th, adding an audio message to the playlist that features the lyrics I cant talk to you when youre like this. Staring out the window like Im not your favorite town. Im New York City. The lyrics were also featured in a full-page New York Timesadvertisement.
| Taylor Nation have revealed what appears to be new lyrics for an unreleased song from Lover in an ad in the @nytimes as part of a promotional series for Spotify
(lyrics from Lover were spotted earlier on in the day in the same format) pic.twitter.com/4CxuDFuSCL
Taylor Swift News (@TSwiftNZ) August 20, 2019
TheLove, Taylor playlist alsoboasts a welcome video from Swift, the four previously-released Lover tracks, a handwritten note made with the Canvas tool and some of Swifts favorite love songs. These include Nicki Minajs Come See About Me, Dixie Chicks Easy Silence, Blondies Maria, and Liz Phairs Why Cant I? Come Friday, the playlist will contain the entirety ofLover along with messages from Swift, stories behind the songs and more.
Lover is Swifts seventh album. So far, the released songs You Need to Calm Down, The Archer, Lover and Me! feature alternating production from Joel Little and Jack Antonoff. Swift revealed theLover track list on Friday, which confirmed a long-speculated collaboration with the Dixie Chicks. At 18 tracks, Loverwill be Swifts longest album thus far.