Spanish neo-flamenco singer Rosala is still basking in the glory of her celebrated second LP El Mal Querer, which dropped last November but shes back to quench fans thirst for new music. Ahead of her performance at Primavera Sound on Saturday, shes unveiled a surreal video for her new single, Aute Cuture.
True to form, the video displays Rosalas penchant for meticulous, otherworldly visuals, as well as her love of nail art. Directed by Bradley & Pablo, the duo behind Migos, Cardi B, and Nicki Minajs MotorSport, the video chronicles the adventures of the mystic Beauty Gang: a band of women who descend on a deserted town and open a salon dedicated to baroque, sculptural manicures.
The clip was first teased on Instagram Tuesday; in the trailer, a mysterious femme puffs on a cigarette and declares that the Beauty Gangs creations are said to contain uncanny magic. Enter Rosala and her crew, who spread their magical manicures across the town, bestowing customers with unspeakable power in each ornate design. After what appears to be a business deal gone wrong, Rosala spars with the Green Bros: two twins described as her nasty business associates. They eventually face Rosalas wrath and she slashes one of their cheeks with a golden claw.
Ultimately, the video is a celebration of hard-edged femininity. The mastermind behind Rosalas lethal 24-karat gold manicure is Ken Borochov for Mordekai; other wonderfully freaky designs are courtesy of Juan Alvear of Nails By Juan. Rosalas go-to choreographer, Charm LaDonna, conceptualized the dance number that closes the video.
With Aute Cuture, Rosala drops another Song of the Summer contender. Expect those pulsating horns and the addictive hook Esto est encendio, or This is lit to be on a loop in your head all summer. Madre ma, Rosala, indeed.