Frank Ocean on the Music Business: Youre Going to Be Deflowered


Frank Oceans contempt for the music industry is Shakespearian in its scale and complexity. The singers infrequent interviews are often mystifying, so brief and controlled that theyre often meaningless, but his weathered hatred for the music business is a comforting constant. In Gayletters latest cover story, Frank explained the abstract ways artists can protect themselves by comparing the industry to being violated.

Well, fucking with major music companies, youre going to be deflowered, Ocean said. Anytime you get into the business side of the arts, there has to be some degree of objectification or commodification that youre comfortable with, of yourself and of your work.

I dont know about purity. It depends on what you want, he continued. A lot of people I talk to about careers in the music industry, their ideas of success have to do with nostalgia. They have to do with tropes of success, things theyve been shown over the years that represent what a successful career is. I think that helps you become prey, because somebody can manipulate you with those things. Then you may get to a point in your experience where you become disillusioned with those things.

Oceans contentious relationship Def Jam is well-documented. Tricky Stewart helped sign the young R&B act, but admitted to The Fader in 2016 that the move was a disaster and that the label wasnt motivated by the signing. With the release of Endless, Ocean was free of his obligation to Def Jam, buying back his masters and releasing Blonde independently. Its clear hes still holding a grudge.