Scatter My Ashes at Bergdorfs


Is shopping an art form? It is at Bergdorf Goodman, the Manhattan store thats been selling luxury for more than a century. Dont expect Matthew Mieles dazzling doc to be a salute to consumerism. In tracking Bergdorfs from tailor shop to couture mecca, Miele reveals the blood, sweat and financial muscle that go into building a myth. Top designers, from Armani to McQueen, fought to get in. We go to work with Linda Fargo, the fashion director who keeps barbarians outside the gate. Personal shopper Betty Halbreich unleashes her tart tongue on elite stars. And David Hoey and his team design those iconic windows that pop eyes on a global scale. You dont have to be in vogue to enjoy this stylish ride through Bergdorfs. Its a surprise package to die for. Miele and his virtuoso cinematographer, Justin Bare, show how fashion can be aspiration, a model for dreaming the impossible.