Jay Som Gets Into the Groove on New Song Tenderness


Jay Som travels back in time to the golden age of adult contemporary in her new video for Tenderness. It is the second single off her upcoming sophomore album, Anak Ko, due August 23rd.

In the follow-up to last months release, Superbike a sparkling homage to Nineties jangle-pop Jay Soms band of indie rockers turns the dial left by a decade or two, channeling the lo-fi romanticism of Lite FM radio. Yet for a purveyor of soft rock nostalgia, the 25-year-old has a knack for writing love songs that are undeniably of this moment. Before you haunt me on the screen/Will my affection pull the strings? she sings to a faraway lover: Im feeling like weve just begun/Nothings ever good enough/Tenderness is all Ive got.

Indie-rock is changing, she told Rolling Stone in a 2018 interview. And for the better. Women, queer people, people of color are at the forefront, changing the structure of it all.

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Jay Som is scheduled to perform July 20th at the 14th annual Pitchfork Music Festival in Chicago. Joined by supporting acts Boy Scouts, Affectionately and Gia Margaret, Jay Som will kick off her North American Anak Ko tour September 11th in Phoenix, Arizona.

Jay Som North American Tour Dates

July 20 Chicago, IL @ Pitchfork Music Festival
September 11 Phoenix, AZ @ The Rebel Lounge w/ Boy Scouts and Affectionately
September 12 San Diego, CA @ The Irenic w/ Boy Scouts and Affectionately
September 13 Los Angeles, CA @ Echoplex w/ Boy Scouts and Affectionately
September 14 San Francisco, CA @ The Fillmore w/ Boy Scouts and Affectionately
September 17 Vancouver, BC @ Imperial w/ Boy Scouts and Affectionately
September 18 Seattle, WA @ Neumos w/ Boy Scouts and Affectionately
September 19 Portland, OR @ Doug Fir Lounge w/ Boy Scouts and Affectionately
September 20 Boise, ID @ Neurolux w/ Boy Scouts and Affectionately
September 21 Salt Lake City, UT @ Urban Lounge w/ Boy Scouts and Affectionately
September 24 Denver, CO @ Larimer Lounge w/ Boy Scouts and Affectionately
September 26 Dallas, TX @ Club Dada w/ Boy Scouts and Affectionately
September 27 Austin, TX @ Barracuda w/ Boy Scouts and Affectionately
September 28 Houston, TX @ White Oak Music Hall (Upstairs) w/ Boy Scouts and Affectionately
October 15 Lawrence, KS @ Granada w/ Gia Margaret and Boy Scouts
October 16 Minneapolis, MN @ 7th Street Entry w/ Gia Margaret and Boy Scouts
October 17 Madison, WI @ High Noon Saloon w/ Gia Margaret and Boy Scouts
October 18 Chicago, IL @ Lincoln Hall w/ Gia Margaret and Boy Scouts
October 19 Columbus, OH @ The Basement w/ Gia Margaret and Boy Scouts
October 21 Detroit, MI @ El Club w/ Gia Margaret and Boy Scouts
October 22 Toronto, ON @ Velvet Underground w/ Gia Margaret and Boy Scouts
October 23 Montreal, QC @ Bar Le Ritz PDB w/ Gia Margaret and Boy Scouts
October 25 Brooklyn, NY @ Elsewhere w/ Gia Margaret and Boy Scouts
October 26 Cambridge, MA @ The Sinclair w/ Gia Margaret and Boy Scouts
October 27 Burlington, VT @ ArtsRiot w/ Gia Margaret and Boy Scouts
October 29 Philadelphia, PA @ The Foundry w/ Gia Margaret and Boy Scouts
October 30 Washington, DC @ Rock & Roll Hotel w/ Gia Margaret and Boy Scouts
October 31 Raleigh, NC @ Kings w/ Gia Margaret and Boy Scouts
November 1 Atlanta, GA @ The Masquerade (Purgatory Stage) w/ Gia Margaret and Boy Scouts
November 2 Nashville, TN @ The High Watt w/ Gia Margaret and Boy Scouts