Nicole Bus lolls next a disco ball and floats in a pool in the new clip for her single You. This is a decade-hopping mash-up: The singer quotes lyrics from the Charmels As Long as Ive Got You, while the beat pulls from the Wu-Tang Clans C.R.E.A.M. which sampled the Charmels track. Bus single was produced byNeedlz, who previously worked on Jeremihs Oui and Bruno Mars Just the Way You Are.
Like Yella Beezys Thats On Me, Ella Mais Bood Up or LightSkinKeishas Ride Good, the popularity of You stems initially from radio. The single has only 430,000 Spotify streams to date worldwide, but it reached an audience of more than 5.5 million Americans on the airwaves last week, according to Nielsen BDS. You appears to be performing especially well in Southern markets Shazam-ing at Number One in Greensboro, NC and inside the Top 15 in New Orleans and Miami along with traditional R&B hotbeds like Philadelphia (Number Two on Shazam).
Program directors and their devoted constituents are often particularly susceptible to nostalgia, which helps explains the recent radio success of outright covers (Weezers version of Africa, Bad Wolves rendition of Zombie), pastiche singles (Bruno Mars Finesse, Portugal. the Mans Feel It Still) and new songs that sample old hits (Tory Lanezs Say It, Mariah Careys A No No). Some of these tracks also went on to become major records in the streaming-verse.
Bus, who is half Dutch and half Curaaose, is a former competitor on Hollands edition ofThe Voice. She will release a new EP, alsoproduced byNeedlz, later this year.