Ex Hexs music video shoot for new single Tough Enough coincides with a nuclear Armageddon in the bands latest visual for their upcoming LP Its Real.
The Tough Enough video begins as a run-of-the-mill low-budget film shoot, with Mary Timony and company butting heads with the director. However, midway through the video, a nuclear war occurs and Ex Hex and the filmmakers are forced in a conveniently located fallout shelter. After a year in the bunker and the radioactivity subsides, Ex Hex reemerge from the shelter, ready to rock Tough Enough for the handful of survivors.
As for the song, Ex Hex said in a statement that Tough Enough is all about three-dimensional power chords interplaying with whammy dive bombs. Its a song about turning on your tough switch and forging ahead through whatever storms are happening around you cause you have no choice.
Its Real, Ex Hexs first album since 2014s Rips, arrives March 22nd via Merge Records. The trio previously released Cosmic Cave from the album and scheduled a 29-date North American tour in support of Its Real.