Inside El Chapo TV Series: How a Cartel Kingpin Became a Pop Outlaw


The most memorable images of Joaqun El Chapo Guzmn paint him as an almost cartoonish figure: a stout, mustachioed man disappearing down a hole underneath the shower in his jail cell like a mole; a dirt-smeared fugitive being manhandled by military police as hes marched into prison. But the cartel kingpin who had dominated the drug trafficking industry for the past two-and-a-half decades was a cunning, ruthless criminal, one who held positions in most wanted lists from the Chicago Crime Commission to Interpol. His submarines, airplanes and vast network of tunnels helped supply and fuel the vast majority of the American cocaine industry. Hes been accused of having his competition publicly slaughtered in the streets. And after his cinematic capture last year, the entertainment industry has jumped on the opportunity to paint El Chapo into our pop culture as our latest outlaw obsession du jour.

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Thats the Guzmn youll see inEl Chapo, a three-season co-production by Univision Story House and Netflix that began airing last Sunday night. Starring Mexican actor Marco de la O as the titular druglord, the show tackles Chapos entire career, from his days as a low-level cartel member in the mid-Eighties to his final capture last year. And as one of the first small-screen dramatic portrayals of Guzmn, this show could be a
pivotal step in defining both the man and the growing mythology around
him. Everybody knows that drug dealers are drug dealers, says showrunner Silvana Aguirre Zegarra, who has been developing the series for the last three years. But Univisions journalists have been following this story for a long time and we have the opportunity to portray a very complex character in a very complex world.

In many ways, the man known as El Chapo seems ripe for becoming the newest candidate in the pop gangster cannon. Now in his sixties, Guzmn has been the most powerful cartel leader in Latin America after the 1989 arrest of his boss Miguel ngel Flix Gallardo, known as El Padrino and the leader of the Guadalajara cartel. In the 17-count case against Guzmn in New Yorks Eastern District Court, where he is currently awaiting trial, he is charged with moving nearly 500 tons of cocaine across the Mexican-U.S. border thats just the drugs that the U.S. government seized in addition to his marijuana, heroin, methamphetamine and MDMA operations. His indictment also points to his stable of sicarios,' a team of hitmen that they say committed murders, assaults, kidnappings, torture and assassination at his direction.

The expansive and extreme nature of his criminal operation has shaped a popular mythology around him through the last three decades one which sync up nicely with our ongoing fascination with those who represent the curdled flipside of capitalistic success and turn criminal enterprises into empires. We have developed an affinity for the noble criminal,' says Robert J. Thompson, media scholar at Syracuse University. Weve been replacing the good, old-fashioned Western Hero as
the American myth. And we replaced it with people who operate outside
the system. From the Sopranos to Breaking Bad to House of Cards,
we as a culture have really gotten used to the dissonance that comes
with watching a show where the main character is a bad guy. And its not just fictional characters that ongoing infatuation has naturally extended to true-crime figures ranging from John Gotti to Pablo Escobar.

January 19, 2017 - Ciudad Juarez, Chihuahua, MEXICO - Joaquin Guzman Loera, the drug lord and chieftain of the Sinaloa cartel known as El Chapo, was extradited to the United States on Thursday January 19, 2017 and flown from a jail in Ciudad Juarez, Mexico to Long Island MacArthur Airport in Islip, New York to face numerous charges

Enter Guzmn, a larger-than-life figure who quietly rose up from rural poverty before seizing control of the drug trade; who narrowly missed an assassination attempt at an airport, where a Catholic Cardinal was murdered in his place; who had a member of a rival cartel assassinated by using so many rounds of ammunition that the victim was nearly decapitated; and who, after not one but two escapes from maximum security prisons, appeared unstoppable.The headlines practically do the work for him. This is the true crime story of true crime stories, says Thompson. Weve got assassinations, weve got cartel wars, [weve got] those great escapes that were so extraordinary. Theres enough drama pack into this to really create a spectacular story.

Still, even with no shortage of over-the-top tales to draw from, constructing a TV character out of the real-life Guzmn proved to be a massive undertaking. The shows writers consulted with an international team of journalists including Ioan Grillo, author of the 2011 investigation into the the sprawling industry of the cartels,El Narco, and Mexican journalist Alejandro Almazn as well as scholars, law enforcement agents and government officials, to trace El Chapos 30-year rise and fall. Unlike many other kingpins, Guzmn was a relatively private figure; in the shows opening sequence, the creators make it clear that while the narrative is based in real life, parts of the story had to be fictionalized. Sometimes there were three theories about one event, says Zegarra, and they had to choose the most sensible, or most story-worthy, of the three. We tried to make the story as real as possible, with the information we had.

They were also very conscientious of the risk of glorifying Guzmn. You do have to empathize with the main character in a series, says Zegarra. But characters like this they can be very dark, but then they can also be loving parents or loving sons. Its raises our curiosity: how did he become the person that now hes known to be? What happened in his life? What is it inside that made him make these choices? The showrunner says they were careful to keep that from dominating the story. Hopefully, you get a sense of the bigger picture at the end of the day, that way of life is very extreme, and very hard. If you see the whole series, you also get a glimpse of the repercussions of that.

Some of the biggest names in Hollywood are vying for a chance to do the same. Last month, Sony bought the rights to Hunting El Chapo, Cole Merrell and Douglas Centurys upcoming book about the DEA agent who spearheaded the chase and final capture of Guzmn, and the studio is in talks to enlist Michael Bay to direct. Were going to see more and more of it, as well, says Thompson, referring to the ever-growing stable of Chapo-related projects some exploitative, some just-the-facts deep-dives. Thanks to the deep bench of non-fiction and documentaries already out on the subject, its a story that everybody knows, he says, though the breadth Univisions El Chapo narrating the entire three-decades of his reign hopes to provide the most dynamic, fleshed-out version of the cartel kingpin yet.

And in Zegarras eyes, Guzmns story is also a tool to tell a political and social narrative that is underrepresented in the media. His story is intertwined and embedded in that story of a country, she says. He stands for 25 or 30 years of the story of Mexico. They hope to use the show to tell not just a cartel story, but to illuminate some of the governmental and institutional corruption that allows it to thrive. And with a television series, she adds, we can talk about things that as a journalist, you might not be able to.

From a fleet of submarines to roughly 500 tons of cocaine, heres what U.S. Attorney Robert Capers plans to pin on the drug lord in court.