Jowell & Randy join J Alvarez on Enamrate, a gleaming pop-reggaeton single full of cheerful steel drums andamusing entreaties: Fall in love with me/There is nothing to fear/Because I am sincere.
There is plenty to fall in love with here, starting with the shiny instrumental, which is produced in part by Dayme and El High. Those two know their way around a hit: They are also responsible for Jowell & Randys Bonita with J Balvin, which reached Number Seven on the Latin Airplay chart in the U.S. in 2017 and has amassed over 350 million streams to date on Spotify alone. The producers do even better on Enamrate, using steel-drum vamps to add extra jolts of exuberance to the galloping track. Meanwhile, Alvarez and Jowell & Randy take turns doubling each others voices, using sticky vocal harmonies to great effect.
Though Alvarez has enjoyed commercial success La Fama Que Camina was certified gold in 2018 he has not yet scored a Top Ten radio hit. That could change with Enamrate.