BTS has joined forces with UNICEF in a campaign to promote kindness and end bullying in schools. The Korean pop band appears in a two and a half minute video for UNICEFs #ENDviolence. In the clip, titled BTS show the power of love and kindness, the band members use their music to help heal struggling kids. The video features groups single Answer: Love Myself, which features the line Youve shown me I have reasons/ I should love myself. The UNICEF project is in association with the bands own Love Myself campaign.
Our LOVE MYSELF campaign is all about encouraging every young person to find the love from within themselves & spreading that love to others. We want everyone to take part in ending violence by sharing love & kindness @bts_twt #ENDviolence #BTSLoveMyself https://t.co/1DUa7FyKbH
UNICEF (@UNICEF) July 30, 2019
School is often the place where many of us meet our best friends, UNICEF explains of the campaign. Yet, with one in three students aged 13-15 experiencing bullying, for many young people school can be tough. Thats why BTS are calling on young people to brighten someones day with kindness, as part of UNICEFs campaign to #ENDviolence in and around schools. Join us! Leave a kind note for someone, either in real life or on the internet, and share it for others to see. By choosing respect, support and kindness, we can make our communities safe and supportive.
Recently BTS member RM teamed up with Lil Nas X for a remix of Old Town Road titled Seoul Town Road. The version references the South Korean capital city of Seoul, where BTS formed, and features RM jumping on a verse and hitting a chorus with Nas.