Urbano hitmaker Bad Bunny covertly self-released a new song at midnight, titled Callaita. The song is a one-off single, tailor-made for summertime.
Produced by new reggaeton architect Tainy, the new song encapsulates some of the most telltale signs of the impending beach-faring season: the hiss of crashing waves, distant cries of seagulls and carnivalesque echoes of a steam organ. Altogether, they make for a spellbinding collage-turned-reggaeton lullaby. According to Bad Bunny, the callaita is a woman whos generally shy and unassuming but after a few drinks, he says, she unleashes her wild side. Where theres sun, theres the beach/Where theres a beach, theres alcohol, sings Bunny to the leisurely beat. Where theres alcohol, theres sex/When with you, its the best.
In the days prior to its release, Bad Bunny shared snippets of Callaita on his Instagram page. My favorite song!!!!!!! he typed out in a live, now deleted recording from his iPhone. Then on Wednesday, he issued yet another broadcast from inside a Lamborghini parked somewhere along the Puerto Rican seaside, Bunny flashed his Vogue-brand sunglasses and sipped on Corona as he played about 30 seconds of the song. I dont know when to release it, he wrote in the caption.
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The late night Instagram song drop has been a fruitful release strategy for the 25-year-old Latin trap singer. After all, Soltera (Remix) his latest track with Lunay and Daddy Yankee is just a step down from Mia, his 2018 hit song featuring Drake, on the Hot Latin Songs chart. (No Me Conoce, his song with Jhay Cortez and J Balvin, is trailing much further behind.)
Yet it begs several questions: will Bad Bunny have another album to share soon, much less one comparable to X100 Pre? Will he and J Balvin finally release their joint LP, Oasis? Or will B.B. revive the back-to-back singles strategy that first helped him ascend to the top of the charts? If ever in doubt, stay tuned to his Instagram account.