See John Oliver Round Up Clumsy Branding on International Womens Day


John Oliver devoted part of Sundays Last Week Tonight to the way corporations and public figures observed International Womens Day, which ranged from awkward to full-on appalling.

Several brands tried to honor the holiday last week with female-centric wordplay: McDonalds turned its classic golden arches upside down (I guess the M is for men the rest of the time, Oliver joked). Brawny ran a Whos Your Shero campaign. We consulted with some linguistics experts, and it turns out theres already a word for womens heroes, and its the word heroes,' said Oliver. Its a little like the word sheroes only its not stupid, and it is a word.

Numerous male newscasters marked the occasion with disturbing on-air behavior from inappropriate jokes to flirting with female co-anchors. Oliver highlighted one anchors pervy comments about Salma Hayek, which occurred during a segment on Mattels Inspiring Women doll of Mexican artist Frida Kahlo (whom Hayek portrayed on film).

The host closed by mentioning a weird moment from Boris Johnson, [the U.K.s] Foreign Secretary and dumpy Swedish Beatle, who visited school children and told them, unprompted, about Egyptian ruler Cleopatras suicide via asp bite.

What are you doing? Oliver replied. I would happily watch hours of Boris Johnson explaining grim endings to distracted children. So then Sara loses her mind; Harry has his arm amputated; and Marion performs a sex show for drugs. And that was the end of Requiem for a Dream, children.