Mad Men Creator: Coke Ad Finale Planned From Beginning


Mad Mencreator Matthew Weiner has provided more insight into the series oblique endingwhile admitting that the finales final moments Don Draper meditating followed by thefamed Buy the World a Coke ad was planned from the onset. The idea that he would end up at an ashram, or something like that, was with me from when I pitched AMC the first season, Weiner told The Hollywood Reporter.

It was a two-step process: They liked the pilot, but they wanted to know what the rest of the show was, Weiner said. This was back before everybody was demanded to write their entire show before they sold it. They didnt want a Bible, but they wanted to know what it would be about every week. I gave them an endgame if we got to do the whole decade. That was the image. I always imagined it would be him on a bluff somewhere, sitting in the lotus position with a smile on his face.

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After Mad Mens fourth season, Weiner put his end game into motion by setting the stage to end on what he previously called the best ad ever made.The story somersaultthat happened in the last 39 episodes to have Don working at McCann Erickson, that was something we were working for the whole time, Weiner said.

The 67th Primetime Emmys will air September 20th, and this years ceremony marks Jon Hamms final opportunity to win an Outstanding Lead Actor trophy for his portrayal of Don Draper. Hamm has been nominated for the roleseventimes but watched as actors like Breaking Bads Bryan Cranston or The Newsrooms Jeff Daniels took home the Emmy; Hamms Emmy shutout landed him on Rolling Stones Most Shafted List.

I know its [Hamms] last chance for Mad Men, but Im always rooting for him as much as I am right now, Weiner said of his star. There is no show without him. He created this character thats indelible. He physically inhabits that character in a waythat even without dialogue, hes doing a very subtle and impressive performance all of the time.